Using In-app Bidding to Make Cross Promotion Better
Using cross bidding, while continuously increasing the overall number of users, it can also ensure the stability of its own user pool to maximize revenue.
- Automatic Optimization to Improve Operational Efficiency
- Seize the Traffic
- Maximize user's LTV
Automatic Optimization, Improving Operational Efficiency
In the original cross promotion, the developer needed to bid on activities, and meanwhile spent operating resources in multiple waterfalls to adjust the order of promotion ads. Nowadays, after supporting In-App Bidding, by adjusting the bid, the server will automatically optimize the order of cross promotion ads in the waterfall based on the bidding situation.
Seize the Traffic
The waterfall's hierarchy limits the range of users that can be reached by cross promotion, so that it cannot completely reach all of the app’s users. Through in-app bidding, developers can reach a larger audience, and participate in the bidding.
Maximize User's LTV
Users value no longer belongs to a certain application of the developer. Moreover, User's LTV extends to the scope of its product matrix, and a single user aggregates the realizable value of multiple products
Promote Card
Special advertising space: developers can place ads anywhere on the page, that support automatic video playback, which is very suitable for the home page of casual games
