Embrace The New Era of App Monetization
Initiate bid request to multiple ad networks at the same time to start the auction, the highest bidder will win and show their ad. And in-turn you will receive the ad with the highest eCPM
- Highest bidder wins
- Meticulous income
- Reduce operating costs
Highest Bidder Wins
A bidding request is initiated to multiple ad networks at the same time to start the auction, and the highest bidder wins this opportunity to show the ad
Meticulous income
Each impression will give specific benefits, allowing developers to accurately count benefits on a more refined level, and finally calculate accurate ROI, which provides more accurate data for refined monetization operations
Reduce Operating Costs
In the past, the operating a waterfall requires setting multiple reserve prices among multiple advertising platforms, and then manually adjusting the hierarchy of waterfalls. However, the operation of in-app bidding does not need to consider the above two issues at all
Practical application of in-app bidding: Hybrid Waterfall
The Hybrid Waterfall solution, which based on ad cache, is the best solution for the transition period from waterfall to in-app bidding for ad monetization, while ensuring ad filling and ad revenue, improving developers' monetization
